The 5 tips on how to launch your own online casino

The iGaming industry is developing very actively, and today there are thousands of large online casinos and betting shops in the world. The number of potential customers is increasing, which encourages entrepreneurs to build a business in this sector. If you have decided to open an online casino or betting shop, you should be prepared for the fact that it will not be easy. The increase in the number of gambling platforms leads to an increase in competition, and it has already reached a critical level. Do not hope that you will be able to make a unique offer, as there is probably already something on the market that you can sell to customers.
 

There will be difficulties, but they should not be a reason to give up on the success you can achieve in online gambling. The number of new gambling platforms continues to grow, so there is no doubt that you will succeed too. The main thing is to gain trust. The first signs of trust can be the appearance of your casino on casino review resources such as SlotsSpot , where the best online casinos are listed to ensure maximum gambling pleasure.

It's important to note right away that we're talking about a business, and the main purpose of a business is that it makes a profit. For an online casino to be profitable, you need to make it popular with gamblers. You need players, otherwise nothing will work. In order for gamblers to appear, you need to make for them one of the most interesting offers of the gambling market. To have a general idea of how to open an online gaming platform, our experts have prepared a guide. There are a few basic parameters to pay special attention to.
 

5. Choose your gaming software provider responsibly

Games are what a gambler comes to an online casino for. We recommend that you always put games first, because the success of the gambling platform depends on it. You may have some problems with the design, the bonus system and even the support service, but if the gambler can't find quality games in the catalog, he'll go to a competitor. Games are developed by providers, they create the software and supply it to online casinos. There is also competition among providers, so everyone is trying to create the best games.
 

When choosing, it is also important to make sure that the provider follows market trends and understands what the modern gambler wants. You should have a list of current games, they are the ones that most often attract the attention of newcomers. Among the most reliable providers are such companies:
 

• NetEnt - a company founded in 1996, today is one of the leading suppliers of gaming software. Created more than 300 original gambling entertainments, among them slots, roulette, blackjack, and poker;

• Pragmatic Play — the developer started in 2015, but has already managed to become a leading provider of games for online casinos. Today, more than 100 original games have been created, the provider's range includes slots, bingo, table games, scratch cards, video poker and live dealer games;

• Microgaming - the provider started in 1994, today it is one of the largest providers of gambling games. More than 1,000 original games of the provider can be found on various gaming platforms, among them slots, card and table games, as well as live casino games.

• Evolution Gaming — Founded in 2006, Evolution Gaming has become one of the leading providers of live casino games. The company works with more than 3,000 professional dealers around the world, offers gamblers to bet in poker, blackjack, roulette, lotteries and other games;

• No limit City — the provider started operating in 2014, during which time its games have appeared in almost every major online casino. This gaming software developer specializes only in high-quality slots.

When choosing a game provider, pay attention to some critical features of their work. First, evaluate the variety of games and make sure that it will give you what the potential player is looking for. After that, study the software itself. You need to check to see if there is flexibility in the games so that you have complete control over the process. Your job is to make sure that the games you choose work consistently and meet the needs of potential players.

4. Develop an attractive offer for your customers

Before you launch an online casino, you need to plan everything. You need to figure out what kind of offer you can make to attract the attention of gamblers. Find the features that will set you apart from your competitors. This is a difficult stage, but it is what determines how fast the new gaming platform will develop and what prospects await it.
 

First, decide what games the customer will be able to find on your gaming platform. It can be slots, table games, poker tables, blackjack, lotteries, etc. Think about whether you can run a live dealer games section as well, as they are very popular. Some gaming platforms offer potential customers a full range of entertainment, but this may not work for a new online casino. You have to pay for all the games from different providers, the bigger the assortment, the bigger the initial costs. We recommend starting with slots, as well as popular card and table games, with the prospect of further increasing the assortment.

3. Choose a reputable licence

The licence is the main parameter that everyone pays attention to, from game providers and government regulators to the gambler. It is important to choose a licence provider that supports the laws of the countries where you intend to provide your services. Every country has different gambling laws. It is important that the licence you obtain gives you access to the gambling market of interest.
 

It is important to settle with the government of the country in which you are operating. Problems with the law can cause your gambling platform to be shut down and receive huge fines. You can operate legally by obtaining one of the reputable licences:
 

• Curaçao;

• Malta Gambling Authority;

• UK Gambling Commission;

• Kahnawake Gambling Commission;

• Gibraltar Gambling Authority.

To get one of the reputable licences, your online casino must meet strict requirements. It's not the easiest task, but if you work within the legal field and use games from reliable developers, you won't have any problems.

2. Choose a variety of payment systems

In order for gamers to play for money, they need to make a deposit. A player should have a way to deposit as quickly and profitably as possible, as well as to withdraw their winnings. In fact, many people pay secondary attention to this, although today this parameter influences the player's choice. Everyone wants to be able to make a deposit without problems, without delays and large commissions. That is why it is important to work on this and make your gambler the most favourable offer.
 

There are different providers of payment systems, it is necessary to choose them responsibly. It is important for the player to be able to quickly make a deposit and also quickly withdraw money. It is necessary to try to get rid of commissions or make them minimal. Should also take care about the security of payments. A quality gaming platform offers a choice of payment methods so that each player can find the best option. Popular payment systems:
 

• Visa and MasterCard bank cards;

• Interac;

• EcoPayz;

• Neteller;

• iDebit;

• Skrill;

• NeoSurf and PaysafeCard prepaid cards;

• Cryptocurrency (Bitcoin, Ethereum, Litecoin).

It is important for anyone to have choices and the ability to choose convenience. In addition to a wide selection of the games, the developers have done everything possible, among the payment methods the user has found exactly the one that suits him best. A variety of ways to make a deposit, various e-wallets, bank cards and cryptocurrencies are a clear indication that the casino cares about its guests.

1. Site appearance and bonus system

Design — a parameter that should definitely be paid attention to when designing your gambling site. Many people treat it irresponsibly, but it becomes their main mistake. It is important to understand the first thing that sees your potential player on the site — its design. High-quality graphics, easy location of controls, easy provision of information — all this affects the success of the gaming platform. The design should be convenient and beautiful not only in the PC and laptop version of the site, but also on mobile devices.
 

Bonus system is an important parameter, it allows your gaming platform to attract the attention of newcomers and retain regular gamblers. Today, it is the bonuses that have become the main tool in the development of online casinos. We said earlier that the main indicator of success is the gamblers who are present on the gaming platform. Bonuses are the first thing that many players pay attention to. Everyone wants to get the maximum benefit.
 

When developing a bonus system, offer your potential players' variety. A quality online casino has welcome bonuses, deposit bonuses, cashback, loyalty program, reload bonuses and other gifts. Consider whether you can offer no deposit bonuses to players. These are certain risks for you, but one of the most effective tools for attracting newcomers. It is important not only to offer players a wide variety of bonuses, but also loyal conditions for their application. Offer real bonus wagering conditions so that players can meet them.

Conclusion

Starting your own online casino will always be a challenge. This business involves a large financial investment, but it is possible to succeed and get everything back in the end. In order for the gaming platform to attract the attention of gamblers, you need to make it as attractive as possible. Work with reliable gaming software suppliers, provide a large assortment of games. Get a reputable licence and comply with the laws of the gambling market where you provide your services. Of course, work on the design of the gambling site and the bonus system.